Mercury radiates light relief with new installation.
After a start to the year that saw sunshine hours hit record lows in regions across New Zealand, the sun was set to shine in August – no matter the weather - as a giant light therapy sun sculpture landed in two iconic Kiwi towns.
The Second Sun is illuminated by more than 8000 bulbs that emit a light designed to lift moods during the darker winter months. At 18-metres-wide and eight metres tall, the enormous sun sculpture is heralded to be the largest installation of its kind.
The Second Sun was created by FCB Aotearoa in collaboration with The Glue Society for New Zealand company Mercury, and PR managed by Artemis Communications.
With Mercury research revealing that three in four New Zealanders (79%) believe that they have experienced the winter blues this year, and that almost one in three (30%) feel the weather has impacted their mood ‘most days’ over the past three months – Mercury hopes the installation will bring a bit more wonderful back into Kiwi days.
Light therapy lamps are a commonly used alternative treatment for supporting feelings of low mood and reduced energy in winter.
In regions with limited winter sun, research has shown that daily exposure to 30 minutes of sun-mimicking bright light, particularly in the morning – can have a positive impact on a person’s mood.
Sarah Cowan, head of brand and marketing at Mercury, said the company wanted to create a unique and wonderful way of bringing people together.
"As well as bringing our platform, ‘Energy Made Wonderful’, to life. We hope the Second Sun injects positive energy into the community – a little light relief," she said.
Leisa Wall, CCO at FCB Aotearoa, said this is truly an embodiment of Mercury’s platform - Energy made Wonderful.
"It’s fantastic that Mercury is demonstrating how energy can not only be essential in our lives but make something quite wonderful in a time when we desperately need it," said Wall.
Art and directing collective, The Glue Society, was commissioned to create the Second Sun installation. The sculpture was manufactured and installed by Auckland company Unique Creative under supervision of The Glue Society, Production Company Revolver.
Artist and project director at The Glue Society, Pete Baker, said that he wanted to create an artwork that invited people to be a part of the experience.
“What could be more wonderful than an enormous Second Sun that travels around New Zealand during the cold, dark winter months to bring light, raise a smile and lift the mood of the people that encounter it?" he said.
"There have been countless interpretations of the sun throughout history but we wanted to create a new version that’s an enormous, impossible-to-miss Kiwi sculpture that isn’t just wonderful to look at but makes you feel wonderful too.”
The Second Sun landed on Mount Maunganui Beach – the quintessential Kiwi beach town on Friday August 4 through to Sunday August 6 and Dunedin’s Octagon – a city that’s cold winter days welcomed some August sunshine on Friday, August 11 through to August 13.
The Second Sun is the latest in a series of light installations and festivals Mercury has supported so far this winter, including The Takapuna Winter Lights Festival and The Taupo Winter Festival.
Credits:
Client: Mercury
Agency: FCB Aotearoa
PR: Artemis Communications
Production Company: Revolver
Art & Directing Collective: The Glue Society
Director & Artist: Pete Baker
Managing Director / Co-Owner: Michael Ritchie
Executive Producer / Partner: Pip Smart
Executive Producer: Jasmin Helliar
Producer: Anna Stuart
Director of Photography: Rob Marsh
Illustrator: Andrea Davies
Model Maker: Unique Creative
Creative Agency: FCB
Chief Creative Officer: Leisa Wall
Chief Creative Officer: Peter Vegas
Senior Copywriter: Alan Jones
Senior Art Director: Angelo An
Head of Content: Amanda Langkilde
Content Director: Michael Braid
Managing Director: Laura Goldie
Head of Client Partnership: Emily Jagger
Chief Strategy Officer: Matt Kingston
Strategy Director: Grant Henderson
Social Strategy Director: Hamish Russell
Client: Mercury
Head of Brand and Marketing: Sarah Cowan
Marketing Manager Brand & Engagement: Michaela Chilton
Partnerships & Activations Manager: Anna Wishart
Brand & Campaign Manager: Stephanie Suddaby
Production Company: Revolver
Art & Directing Collective: The Glue Society
Director & Artist: Pete Baker
Managing Director / Co-Owner: Michael Ritchie
Executive Producer / Partner: Pip Smart
Executive Producer: Jasmin Helliar
Producer: Anna Stuart
Director of Photography: Rob Marsh
Illustrator: Andrea Davies
Model Maker: Unique Creative
Post Production: The Glue Society Studios
Offline editor: Phil Horn
Sound: Liquid
Artemis Communications - PR
CEO: Isobel Kerr-Newell
PR Director: Beccy Churchill
PR Senior Account Manager: Hannah Pearce
Media photography: Brett Phibbs
Activation: Spur
Account Director: Harriet Boyce
Account Executive: Casey Mew
