Harley Davidson and Marvel team up for unlikely partnership

9 September 2016
 

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Motorcycle-loving comic fans rejoice - You can now pimp your ride to showcase your favourite Marvel character.

Harley Davidson and Marvel have joined forces to create a collection of custom motorcycles inspired by iconic characters, such as Spiderman, The Hulk and Captain America.

The initiative was launched to align with the Australian Comic Con kicking off this weekend. It is the only event where you can get up close and personal with the collection. 

It is an interesting partnership for the global powerhouse companies, with both brands stepping outside their usual marketing activations.

Harley-Davidson's David Turney says: “The spirit of freedom is alive and thriving in the Harley-Davidson Street Glide Special. Like Captain America, it leads from the front with strength, power and endurance, enabling you to venture to new worlds and beyond.

“We customised the Captain America Street Glide Special to inspire Harley-Davidson dealers across Australia and New Zealand to create their own Marvel character inspired custom motorcycle using the wider H-D range. The results have been phenomenal. A true combination of super powers, with over 16 Marvel characters represented."

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