With the launch of Sydney's first H&M store, Adshel's digital network has been taken over to promote the event.
H&M has hit Sydney, and while shopping-addicts rejoice the collective groan from Aussie males can be heard afar.
To promote the Macquarie Centre store opening, H&M launched an outdoor media campaign at Sydney's Town Hall Station using AdShel's digital network.
This was the first 100% takeover of the network with the H&M campaign spanning 21 digital screens, and nine large format advertising wraps.
The campaign materials line one of the station's vital causeways, increasing commuter awareness of the launch and also highlighting the ease of access to Macquarie Centre using CityRail trains.
The line outside the Macquarie H&M store was 100-deep on the opening day which Adshel’s CEO, Rob Atkinson, believes is a testament to the success of the campaign.
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