Its a riddle of who's – who in Pantone's latest print campaign featuring pop culture legends, or at least their eyes.
The campaign features a snapshot of the well known Sesame Street Kermit the frog as well as the very orange comic legend Garfield, pitching under the title “There Can Only Be One.”
Pantone helps industries communicate with colour and is best known for its Matching System, a fan-deck of pages featuring a colour on each page.
The eye-catching Kermit shows us just how memorable the right tint can really be. Word is Radiant Orchard (Pantone 18-3224), a shade of lavender-come-purple, is the “it” colour for 2014, according to Pantone. So look out for those Radiant Orchid brands this year.
But who's that shady looking royal blue character?
Credits
Client: Pantone
Agency: Y&R; Shanghai,
Chief Creative Officer: Nils Andersson
Executive Creative Director: Ong Kien Hoe
Art Directors: Bel Ong, Alair Qu, Julie Liu, Gaybird Huang, Ong Kien Hoe
