Grey Melbourne partners with GMHBA Health Insurance and Care Company to celebrate lasting bonds.
Grey has released its first major integrated campaign with Victoria's GMHBA Health Insurance and Care Company since winning the account last year.
Developed in partnership with Nunn Media, the campaign sees a father holding his newborn daughter for the first time, as well as a separate spot focusing on the bond between a farmer and his pet dog.
The campaign will go live this week across Victoria with creative in TV, radio, in-store, cinema and digital.
Grey Melbourne’s managing director Claudia McInerney says: “The campaign is testament to our strong partnership with GMHBA. We’ve been developing the brand strategy and campaign work since we began working together last year, and we are thrilled to see the first large campaign launch.”
