"It sets a new standard for the category."
Australian law firm, Gordon Legal, has unveiled a multi channel personal injury campaign. It includes film, digital, web and social, is the work of creative agency By All Means and was informed via collaborative discussions with the Gordon Legal team and Principle Media Group.
Gordon Legal is an independent partnership founded in 2009 by Peter Gordon, offering personal injury law, class actions and industrial law, personal law and commercial litigation.
Gordon said it was important to show people what is at the firm's core.
"Talented, experienced lawyers who have a passionate and empathetic approach to people suffering a personal injury.”
Partner Andrew Grech said the campaign evokes a refreshing marriage of strategy and creativity.
"It reflects our essence and approach in an empathetic way. It’s certainly one of the best I’ve seen in my 35 years of experience," said Grech.
Kerri O’Toole, head of marketing and communications, at Gordon Legal, said the firm has been collaborating all year with the By All Means team, first on developing a sound strategy and then on developing and delivering creative that has been challenging in its originality.
"It’s not only a great result, but the journey with the team has been enjoyable, even though bringing the idea to life required patience and trust," she said.
Georgie Pownall, managing partner, By All Means, said, the agency has loved working with the Gordon Legal team.
"It was great that they invested time and headspace with them to get the strategic approach to this campaign correct, to set us up for the best creative outcome," said Pownall.
Toby Cummings, creative partner at By All Means, said it’s always a challenge bringing an original idea to life.
"We had a fantastic team of production partners who were all excited by the idea and jumped in head first with us. We’re thrilled with the result, and think it sets a new standard for the category," said Cummings.
Credits:
Client: Gordon Legal
Strategy & Creative: By All Means
Media Agency: Principle Media Group
Film Production: AIRBAG
Sound Studio: Squeak E Clean Studios
Stills Production: Tom Franks
Client – Gordon Legal
Partner: Andrew Grech
Head of Marketing and Communications: Kerri O’Toole
CFO: Brad Tinling
Agency – By All Means
Managing Partner: Georgie Pownall
Creative Partners: Toby Cummings & Ed Howley
Creative: Liam Ratliff & Britt Manning
Senior Producer: Susannah George
Finished Art: Joanne Gerace
Media - Principle Media Group
Founder & Director: Chris Nolan
Account Director: Kalan Jeans
Film Production - AIRBAG
Director: David Rittey
Senior Producer: Johanna Rayner
Editor: Chris Ward
DOP: Marden Dean
Post Producer: Nick Venn
VFX Lead: Rob Ride
Colourist: Edel Rafferty
Managing Partner: Adrian Bosich
EP: Martin Box
