72andSunny tells the story of a granddaughter reconnecting with her grandmother
A granddaughter reconnects with her grandmother through their shared love of AFLW, with a little help from Google, via 72andSunny.
"Films like this are so important in raising awareness and increasing understanding about dementia and the impact of dementia in our communities," said Maree McCabe, CEO, Dementia Australia.
The clip, shot by Finch’s Kyra Bartley, shows how Aussie Rules is more than just a game, it’s an intrinsic part of the Australian way of life, permeating different generations of families across the country.
“Google’s products are seamlessly integrated into our lives. And they can empower people with the tools to create positive change, ” said 72&Sunny’s ECD Luke Martin.
"It’s a privilege to partner with Google and the AFL again to produce a spot that not only celebrates the game, but shows how Google genuinely helps us help others. In early viewings, people had no idea that memories could be used in this way, and if the film helps just a few people find new ways to reconnect with their loved ones, it’ll be wonderful.”
Noel Gate, Group Business Director of PHD Media “We have had a successful and long-running partnership with the AFL & AFLW.
"It’s been incredible to see this build over the years with exciting integration and a creative approach that touches on experiences with dementia that many of us face. I’m proud of the courage and collaboration shown by Google and the cross agency village. We’re sure this year will be bigger and better than ever across both AFL & AFLW competitions.”
The 60” and 30” films will be seen throughout the AFLW finals, AFL season and AFL Grand Final, both on TV and in-stadium. Premiering last night in conjunction with the AFL mens season’s opening match. They will be supported by other activations across the year, such as Footy Skills Lab, as part of Google's partnership with the AFL.
Credits
Client: Google Australia
Creative: 72andSunny Sydney
Director: Kyra Bartley
Production: Finch
Sound Design: Otis Studios
Vocalist: Amy Jordan
Composer/arranger: Craig Wilson
Music Supervision & Rights Licensing: Charmed I'm Sure
Music Publisher: Sony Music Publishing
Media: PHD
