The campaign recognises how humankind have taken great leaps throughout history.
Google is celebrating IT professionals who changed the world in record time with a global campaign created by Australian customer experience agency Apparent.
As the pandemic hit, it took just 11 days on average for IT professionals to respond, setting up organisations to work remotely, connecting anxious families with loved ones and giving students access to virtual classrooms.
Google Chrome Enterprise tasked Apparent to shine a light on these powerful stories by showcasing how IT professionals kept the world connected, learning and working.
The ‘Leaptakers’ campaign recognises how humankind have taken great leaps throughout history, from the moon landings to modern medicine.
Apparent, which has worked with Google since 2012, embarked on a global search, engaging the IT community, harnessing partners and internal audiences and enlisted advocates through social media to get their personal stories of how they kept the world working during the pandemic.
Michelle Turchini, executive creative director at Apparent said: “As the pandemic hit and the world scrambled to different ways of working, learning and connecting with loved ones, it was IT professionals who overcame some of the most difficult challenges to enable ongoing communication seamlessly and at scale.”
Apparent further extended the campaign, which ran across a dedicated website hub, YouTube and through social media amplification, with a way to find and celebrate the Leaptakers by sending a customised thank you to IT teams.
Credits:
Creative Agency: Apparent
Executive Creative Director: Michelle Turchini
Senior Art Director: Pamela Parrelli
Senior Creative: Theodora Gerakiteys
Executive Strategy Director: Katie Chatfield
Senior Integrated Producer: Kesha Robertson
Client Services: Danielle George, Caroline Hutton
Editorial Lead: Chris Martin
Senior Writer: Bec Gleeson
Design: Jenny Liu
Production Company: Scheme Engine
Director: Christian Padron
Executive Producer: Jannie McInnes
Producer: James Rothman
Editor: Eric Barr
Composer: Lucas Ellman
