GMHBA Health Insurance is continuing to push into metro markets with a new campaign positioning itself as the "People's Champion."
The campaign, by Shannon & Co, builds on its existing "We're for People Not Profit" theme with six separate TVCs design to segment retail offers matched to life stages. The work is fronted by former AFL champion Cameron Ling.
Shannon & Co executive creative director Ant Shannon said: "When you are aiming to make new connections, a brand's authenticity is critical.
"We're happy to be part of a successful campaign in such a highly competitive market."
GMHBA executive marketing director Matt Vagg said: "This unique approached allowed GMHBAcommunications to stay fresh and attractive, enabling us to further increase membership and sales."
The campaign will continue to roll out through 2015.
