IGA has wheeled out a giant trolley in its new campaign encouraging customers to 'shop big'. Created by Creative Oasis, the campaign is called 'Gigantic Sale'. It's promoting the supermarket's Gigantic Sale.
Metcash Food & Grocery general marketing manager Michele Teague said: "The campaign will resonate with our local communities and demonstrates IGA’s commitment to competitive pricing across our independently owned supermarkets."
Customers will go in the running to win a share of a $100,000 shopping spree with every $30 purchase. 'Gigantic Sale' continues the 'How the Locals Like It' positioning and is running across TV, online, in-store and catalogues.
Credits
Client: Metcash Food & Grocery, IGA
General Manager, Marketing: Michele Teague
Consumer Marketing Manager: Tracy Wilson
National Brand Manager: Loane Avenell
Agency: Creative Oasis
Creative Director/Writer: Paul Knights/Geoff Reid
Senior Art Director: Paul Tilley
Producer: Donna Frost
Production Company: Jungleboys
Director: Al Morrow
Producer: Kristina Ceyton
Sound Design: Gas Inc
Sound Engineer: Buzz Pringle
Media Agency: Starcom MediaVest
