George Calombaris celebrates local produce for Swisse

11 May 2016
 

Creative Agency: Noisy Beast

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Hungry for more MasterChef? Swisse has got you covered.

Masterchef's George Calombaris stars in a new campaign for Swisse.

The four new commercials provide an insight into the preparation that goes into Calombaris' famous cooking, following the long-time Swisse ambassador and MasterChef Judge as he explores the local stalls and selects his favourite fresh local produce.

Swisse director of marketing & sales, Michael Howard says: "His passion around the importance of eating good quality, fresh and nutritious food and living a healthy lifestyle, coupled with his energy and enthusiasm for living life to the fullest makes him the perfect face to help us in our mission of making millions across the globe healthier and happier.”

The new series of Swisse commercials launched last night, will run throughout the remainder of Network Ten’s MasterChef Australia series and will feature Swisse products.

The campaign produced by Swisse’s creative agency Noisy Beast, will be supported through instore and digital advertising.

 

 

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