It's all about keeping it real, with graduates telling their own stories in the next installment of QUT's Graduate Success campaign series.
The latest campaign features Business (Advertising) and Creative Industries graduate Dean Vowles, and Biotech (Honours) graduate Kylie O’Keefe as the newest additions to Queensland University of Technology's (QUT’s) long-running Graduate Success campaign series.
To highlight the positioning of the university, being all about the real-world and producing real-graduates, the TVC's were shot on location, in each of the individuals voice and shooting style.
The campaign will extend to print, outdoor and online.
Campaign credits:
Agency: BCM
Client: Queensland University of Technology
Account Service: Kevin Moreland, Rebecca Fernando, Shelley Lewis
Creative Director: Peter Goodall
Writer: Andrew Bartlett
Art Director: Mike Rolfe
Agency Producer: Shane Ford
Director: Grant Marshall
Producer: Karen Hayward
Production: Blacklab International
Post Production: Blacklab Digital – Editor: Jane Wallace
Sound: Ross Batten, Cutting Edge
Director of Strategy: Jo Stone
Media: BCM
Channel Planner: Laura Furness
