Flush your ex with Who Gives A Crap’s anti V-Day campaign

Turn your old love letters into toilet paper.

If you’re feeling the anti V-Day vibes, then Who Gives A Crap’s 'flush your ex' email campaign could be right up your alley. 

Who Gives A Crap is the sustainable toilet paper company hoping to do even more good this Valentine’s Day, as you can repurpose your old love letters as toilet paper (and it’s getting a tonne of love on socials).

Who Gives A Crap is encouraging people to send their old love letters into its head office and in return, the company will turn them into recycled toilet paper.

On its activations site, Who Gives A Crap, said: "Send us your cursed correspondence - the sappy compliments, bad poetry, any other paper remnants taking up psychic space in your sock drawer - and we'll deliver it to our production facilities to be transformed into eco-friendly TP.

"Because nothing says closure like knowing that someone, somewhere is putting those sweet nothings exactly where they belong."

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