eHarmony can help you find a date. Now PeriHarmony is here to help you find the perfect sauce.
That's the theme for a set of eight ads for Nando's Peri-Peri sauce range, which aims to highlight that Nando's sauces are available in a range of heat levels to suit all tastes.
The ads take the form of a traditional date and online love-seeking platforms, featuring eight characters who have "all found love at first bite" on Nando's sauce matching site PeriHarmony.
Nandos marketing manager Tim Paton said the ads are a way to introduce Australians to the concept of chili being more than just a hot sauce.
“The chilli segment has traditionally been driven by heat, burn and a ‘come and try me if you dare’ approach,” Paton said.
“We’ve taken the idea of modern day match-making and developed a campaign to help people fall in love with Peri-Peri. It’s not about alienating chilli users or non-users, it’s about meaningful mealtime connections and finding your perfect match.
“The ads are an entertaining way to show Nando’s is the all inclusive condiment. Some like it hot and some not, so we’ve created two ads to showcase each of our four most popular sauces – Mild, Medium, Hot and Extra Bloody Hot – and given them a flavour profile."
The campaign kicks off with a concentrated online element across catch up TV, digital pre-rolls and Facebook.
Credits
Nando’s Grocery Australia
Managing Director – Laurence Morris
Marketing Manager – Tim Paton
Marketing Executive – Stefani Dethan
Image Fusion, Agency
Executive Creative Director – Jane Eakin
