Fever-Tree hosted an Ultimate Highball Bar where visitors were able to engage with an immersive ingredient sample experience.
Premium mixer brand Fever-Tree is continuing to lead the revival of outdoor events, taking centre stage at Sydney’s Whiskey on the Rocks festival last weekend.
The activity came as COVID-19 restrictions continue to be relaxed across Australia, with over 4000 people in attendance at the event over four days.
As the official mixer partner of the festival, Fever-Tree hosted an Ultimate Highball Bar where visitors were able to engage with an immersive ingredient sample experience featuring Fever-Tree’s four different ginger products - Ginger Ale, Spiced Orange Ginger Ale, Ginger Beer, and Smoky Ginger Ale.
Up to 300 people were able to enter the various whiskey festival zones simultaneously, with 14 two-hour sessions taking place.
Earlier this year Fever-Tree took the bold step of moving its Gin & Tonic Festival online, selling out of tickets despite the challenges wrought by the pandemic.
In October, the beverage company also launched its largest ever Australian integrated marketing campaign and moving into summer, the team has been converting outdoor spaces into ‘G&T Gardens’ at partner venues across Australia.
“We’ve had to completely innovate our marketing plans during COVID-19 but we’ve worked nimbly to stay ahead of the curve, build brand awareness, and engage quality audiences throughout the year," Fever-Tree marketing manager Caroline Wood days.
“As more outdoor events are opening up, we’re determined to gain a first mover advantage and put our products straight into the hands of consumers.
"The Whiskey on the Rocks festival last weekend was our first showcase of how we’re going to do just that, engaging over 3000 people with our premium products.
"The event builds on the success of our G&T Gardens that have been popping up across the country supporting on-premise venues as we move into summer."
