Tourism New Zealand is pitching to Australia in an attempt to lure Aussies across the pond to explore the island by coach.
The two new TVCs, called 'Every day a different journey’, promise a new landscape with each journey when you travel by coach.
“Not only does coach touring provide carefully crafted itineraries but it covers a range of fascinating regions that include unforgettable experiences,” said Tourism New Zealand general manager Tony Saunders.
The campaign will run across television and digital.
Credits
Client: Tourism New Zealand
Agency: Whybin\TBWA Sydney
