Equip and Catholic Super into one member-focused fund.
Super fund Equip has launched a campaign by creative agency Milo&Co to highlight its refreshed brand, Equip Super, consolidating and enhancing its offer to members and positioning the fund for further growth.
The dynamic new brand, a refreshed website, lower fees and improved investment options for members, along with a tailored approach to their investment and retirement needs, begins a new chapter for one of superannuation’s oldest brands.
It consolidates membership, operations and investments under the Equip Super master brand, marking the unification of Equip and Catholic Super into one member-focused fund.
Equip Super CEO Scott Cameron, said these changes will drive more efficiencies in the fund to deliver strongly its members – through reduced fees from a more streamlined fund and a better, tailored member experience.
“This positions the fund to achieve its strategic objective of growing to $50 billion of funds under management,” he said.
With more than 140,000 members, Equip Super currently has $30 billion FUM, with a growth target of $50 billion.
Cameron said the company aspires to be a different type of fund—one that’s big enough to matter, but small enough to care.
“We see a place in the industry for a fund of scale that offers a better experience and connection for members and employers, driving the best retirement outcomes possible," he said.
“With our new brand platform, we are doubling down on our member service experience. Our goal is to equip our members with knowledge and confidence, through both one-to-one interactions with financial planners and a brand new suite of online educational tools."
The Equip Super rebrand includes a new logo, which features arrows as a metaphor for moving members and employers forward with confidence and purpose.
The rebrand is the culmination of Equip Super’s ‘One Fund’ project, consolidating its funds with improved investment options, a personalised, streamlined service experience and overall reductions in fees.
Cameron said the completion of ‘One Fund’ means its members will now enjoy a more fit-for-purpose investment menu, a more consistent service experience across the board, and in most cases a more competitive offer in terms of fees.
“The greatest beneficiaries of these changes will be our members,” said Mr Cameron. “That’s who we’re doing it for, because they are ultimately who we’re here for," he said.
As part of the changes, the fund also closed four brands, MyLife MySuper, MyLife MyPension, Transport Industry Super (TIS) and MyLife MyAdvice.
The members from these brands have been transitioned into Catholic Super, with MyLife MyAdvice changing to Catholic Super Financial Planning. The overarching Togethr Trustees logo has also been retired, while the Trustee name remains.
