Making an audience-led shift from linear to Internet delivered TV.
EngageTV has launched a Sydney and Melbourne metro Connected TV campaign to help business owners and marketers better understand what can be achieved with CTV.
The 30-second TVC explains that advertisers can target streaming TV viewers “right down to individual postcodes, by age, by gender, by interest and in numerous other ways”.
EngageTV’s reporting platform tracks completed advertising views by network, postcode, device and time of day. Its partnership with Roy Morgan allows it to use detailed consumer data to target very specific audiences across all postcodes.
EngageTV CEO Lee Stephens says the campaign shows the opportunities for CTV and BVOD.
“There is excitement around the growth of CTV & BVOD however business owners and marketers are yet to understand the full opportunity as it relates to their business,” Stephens says.
“When we walk advertisers through the targeting and reporting capabilities already available across the major networks and specialty CTV channels, they are invariably surprised.”
The campaign, which also features a 15-second TVC, rolls out on all networks targeting business owners and marketing managers. EngageTV is also running an online video and display campaign.
Engage TV director of strategy and partnerships Mark Shaw says the company’s strength is its independence.
“In a rapidly-transitioning TV market, advertisers are seeking advice and leadership on how to make a profitable, audience-led shift from linear to Internet delivered TV.”
As part of EngageTV’s push into 50 regional markets, the business has established national, rapid TV production capabilities with Melbourne-based sister agency Optimo.
Credits:
Chelsea Parkinson - Managing Director - Optimo
David Ellis - Managing Director - Chocolate Studios
