Melbourne shoe brand Rollie has launched an off-the-wall campaign with the help of artist Jodee Knowles.
Knowles donned a pair of Rollies to create a one-off piece, entitled 'Enemies of Gravity', which has inspired a new limited edition Rollie range by designer Vince Lebon.
The project with Knowles, which was led by creative agency VCCP, is expected to be the first of more collaborations with artists from Australia, New Zealand, Japan and the US.
Credits:
Agency: VCCP
Creative director: Dean Hunt
Art director: Jessica Waal
Artist: Jodee Knowles
Shoe designer: Vince Lebon
Photographer: Juliet Taylor, The Pool Collective
Director: Chris Ireland, The Pool Collective
Retouching: Cream
