The new campaign highlights our power to decide what the earth will look like for future generations.
As the world steps into a new era of climate action, WWF’s Earth Hour is urging viewers to shine a light on climate action in a new ad that has kicked off across social media.
As the world’s most iconic landmarks prepare to switch of their lights on Saturday 19 March, supporters are invited to take a stand for climate action on Twitter and Facebook.
The ad stars a young girl growing up in front of the camera as she speaks about the future and what we can achieve if we start to take care of the planet today.
Social media users can promote their commitment to the planet by donating their Facebook feeds to spread climate awareness, giving Earth Hour control to post to user’s page. People can also add an Earth Hour filter to their profile pictures on Facebook and Twitter.
“Social media knows no physical boundaries and neither does climate change,” says Earth Hour global executive director, Siddarth Das.
“A simple action on social media is the kind of powerful statement that can excite friends and communities to be a part of the climate action we need to take on this global challenge, Das says.
Earth Hour has collaborated with creative agency Iris Worldwide to launch the ‘Donate Your Social Power’ Facebook app that gives supporters a platform to share climate information.
By donating their timelines, users can protect Australian #PlacesWeLove such as World Heritage Forests in Tasmania and the Great Barrier Reef.
Earth Hour 2016 will be celebrated on Saturday, 19 March between 8.30pm and 9.30pm in your local time zone. Find out more here.
