Advertisers across the country will be turning off their outdoor billboards for Earth Hour on Saturday (28 March), with Coca-Cola once again pulling the plug on its King’s Cross site in Sydney, and XXXX doing the same to its flashing sign on top of the Castlemaine Perkins brewery in Milton, Queensland.
APN Outdoor will switch off power to more than 50 of its outdoor sites across Australia, wearing the cost of $20,000. “Electricians in each state are currently being coordinated and briefed on the sites they must switch off in time for Earth Hour,” said APN general manager marketing Paul McBeth.
Australia’s largest digital billboard in Melbourne will also feature in the Earth Hour extravaganza, counting down the five minutes to Earth Hour in one minute increments, marking the beginning of Earth Hour around the world. McDonald’s will once again switch off its Golden Arches for the hour, beginning at 8.30pm.
National Earth Hour manager Anna Fedeles says there have been no shortage of companies wanting to get on board. “Property management companies have been a huge support and are actively engaged in communicating the Earth Hour message to their tenants – Mulitplex, Jones Lang Lasalle, Dexus, AMP and Stocklands are just a few,” said Fedeles.
This is Earth Hour’s third year. The initiative was launched by the World Wildlife Fund and Leo Burnett in Sydney in March 2007. This year 2398 cities, towns and municipalities in 83 countries are taking part in Earth Hour
Michelle Elliott
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