To drive those isolation blues away and keep people entertained, the organisation has released a new game.
Dumb Ways to Die is launching a brand new game on May 29, 2020.
Dumb Ways to Die is all about keeping people safe – and that couldn’t be more important in these uncertain COVID-19 times everyone is living in today.
To drive those isolation blues away and keep people entertained, Dumb Ways to Die brings you Superheroes.
A new casual runner style game that will leave players addicted and wanting to play more.
Dumb Ways to Die: Superheroes will be globally launched exclusively for the first four weeks on the Apple App Store for iOS.
For nearly eight years now Dumb Ways to Die has brought to life important safety messages on new digital and emerging channels.
That couldn’t be more true today as it uses its global TikTok following to spread important safety and educational messages about COVID-19 in a fun and engaging way.
Dumb Ways to Die turns a message from something people need to hear into something they really want to engage with again and again.
It has achieved a 375 million game downloads and 350 million views on YouTube.
Today the phenomenon is still growing.
In just under six months, it has clocked up over 380,000 followers and generated over 16 million organic channel views on the emerging social platform TikTok.
Dumb Ways to Die was the first marketing campaign to be commercialised which has helped to keep important safety messages top of mind with its fans while delivering fun and engaging content.
“While people continue to love and play our games, we will keep developing new games and content," Dumb CEO Leah Waymark says.
"Superheroes is the seventh title and builds on the success of Dumb Ways to Draw, giving our fans an exciting new experience in the Dumb Ways to Die world. We all know there are consequences to risk taking actions, so this and all games in the Dumb suite, deliver an important safety message while having fun at the same time.”
