Droga5 Sydney has released its final piece of work from the agency after announcing its closure last year.
Droga5 Sydney has released its final piece of work from the agency after announcing its closure last year.
For the launch of Tiger White in Malaysia, Tiger Beer partnered with the agency and production house The Sweet Shop to produce a short film. The 15-minute spot was released in December in Kuala Lumpur, a month after Tiger White’s launch in the country.
According to Adweek, the idea behind the film was conceptualised and produced using beer coasters, with ideas being crowdsourced from popular Malaysian bars on the back of coasters.
The entire film cast was crowdsourced too - the people with winning ideas were assigned roles including director, scriptwriters, actors, stylists, assistants and runners for the final production.
Did creative agency certainly save the best until last? Comment below and let us know what you think.
Droga5 Sydney closed in September last year. The business suffered a couple of blows after losing Woolworths and the exit of ECD Steve Coll.
CREDITS
Client: Heineken Asia Pacific/Tiger Beer
Product: Tiger White
Agency: Droga5, Sydney
Creative Chairman: David Nobay
Creative Director: Andy Fergusson
Copywriter: Gavin Chimes
Art Director: Leslie Sharpe
Senior Business Director: Richard Sweetman
Head of Content: Holly Alexander
Production Company: The Sweet Shop
Director: Cho We Jun
Executive Producers: Wilf Sweetland, Daniel Ho
Director of Photography: Tan Teck Zee
Art Director: Lee Tze Loong
Editor: Pan c/o VHQ Post
Postproduction: VHQ Malaysia
Sound Design, Remix: Add Audio Malaysia
