Want to get out of the land of forgotten business ideas? Westpac can help.
Bigger office space, online startup, even franchise opportunity, they're all trapped in the land of forgotten business ideas however in a new campaign for Westpac, owners and budding entrepreneurs a way out.
The ad was created by DDB Melbourne, and its chief creative officer Darren Spiller said: “This campaign is an open invitation to entrepreneurs and businesses to set their thinking free.”
"It seems everyone you bump into has an idea they'd like to bring to life. It could be an online startup or a new product; it could be expanding an existing business or buying into a franchise. These ideas have the potential to be life changing, but so many of them remain just that - ideas. We want to change that."
Westpac's head of marketing and brand, Elaine Herlihy said the latest campaign reflected Westpac's long-standing support for business, going back nearly 200 years.
"Since our beginnings in 1817 as Australia's first company we have backed Australian business ideas; the big and the small. We are proud to continue our long history of supporting great business ideas and helping business to prosper with expert advice. This new campaign reflects our commitment to Australian small businesses, which are the backbone of our economy. If business prospers then we all prosper."
The campaign launches with a TV commercial. Supporting media features the characters from the campaign trapped in digital OOH and digital display.
Campaign credits
Agency:
Mandy Whatson - Managing Partner
Kristofer Taylor – Senior Business Director
Nick Andrews - Planning Director
Chief Creative Officer: Darren Spiller
Creative Director: Glen Dickson
Copywriter: Chris Hanrahan
Art Director: Mike Fritz
Head of TV: Simon Thomas
Senior TV Producer: Tuesday Picken
Digital Creative Director: Steven Skrekovski
Digital Art Director: Mark Seabridge
Senior Digital Designer: Marcus Ng
Senior Digital Producer: Charlie Crang
Client: Westpac
Elaine Herlihy – Head of Marketing & Brand
Geoff Ikin - Head of Advertising
Bella Howe – Senior Advertising Manager
Charmaine Bingwa - Senior Advertising Manager
Tim Barrett – Advertising Consultant
Production:
Prod. Co - Revolver
Director - Leo Woodhead
Executive Producer - Michael Ritchie & Pip Smart
Line Producer - Nikki Smith
DOP - Germain McMicking
Post Production & Visual Effects - Method Studios, Melbourne
Visual Effects Supervisor – Jason Hawkins
Editor - Peter Sciberras
Colourist - Edel Rafferty
Casting: Peta Einberg, Peta Einberg Casting Pty Ltd
Audio Production: Flagstaff Studios
Sound Designer: Paul Le Couteur, Stevo Williams
Producer: Brodie Flint
Music: Karl Richter, Level Two Music.
