Show moments delivered through billboards, social media, commercials and commercial playouts.
Ooey-gooey goodness will make its way onto screens in the coming weeks thanks to a new partnership between Domino’s, Gogglebox,
Wavemaker and Foxtel Media. Piping-hot Domino’s pizza, sides and drinks will make their way into the hands (and mouths) of Australia’s favourite Gogglebox families and friends while they binge on their favourite shows together and hero Domino’s
infamous Cheesy Crust.
While Domino’s has been a long-term brand partner of Foxtel Media, this is the chain’s first national, integrated, 360 campaign.
The campaign will include show moments delivered through billboards, social media, commercials and commercial
playouts which will highlight the cheesiest moments of the Gogglebox season.
The new season has already proved to be a success, with the premiere episode’s audience up by 5% when it compared to the previous season. This comes despite Gogglebox having to adjust their format due to ongoing stay-at-home orders across
some states.
With some household members Goggleboxing virtually this season, the campaign highlights the shared viewing experiences and delicious food that can help us feel connected and together. Nothing brings people closer together like pizza!
Sarah Lattouf, Head of Entertainment Partnerships at Foxtel Media: “It really is the ideal time for families to escape a little bit and share those moments on the couch while binging their favourite weekly program and enjoying several slices of pizza.
"While the program itself has had to pivot slightly, we have still managed to bring Australia’s favourite households together- even if it is virtually.”
Teneille Rudd, Domino’s Senior Brand Manage AU/NZ: “We loved the concept of integrating into Gogglebox. Domino’s is all about spending quality time with loved ones while partaking in enjoyable activities, and the families and friends on Gogglebox really embody this idea.
“The integration also allows for a wide-ranging campaign that extends beyond the original broadcast of the show. We have those special, cheesy moments in the show itself that are then carried through social media, standalone TV commercials, and
commercial playouts. It enables us to really extend the life of this brilliant campaign and reach a massive audience through Foxtel platforms.”
Credits
Domino’s
Chief Marketing Officer: Adam Ballesty
Senior Brand Manager AU/NZ: Teneille Rudd
Brand Manager: Lucy Caskey
Wavemaker
Managing Director: Jane Sullivan
Account Manager: Danielle Davies
Senior Media Executive: Renee Parkinson
Associate Business Director: Eva Breda
Associate Business and Trading Director: James Lever
Foxtel Media
TV Account Manager: Amy Johnson
Entertainment Partnerships Executive: Alexander Johnson
Senior Commercial Producer: Lisa Neal
Digital Account Manager: Chris Daly
Entertainment Partnerships Manager: Hannah Café
Brand Solutions Manager: Jodi Latter
Brisbane Sales Director: Katherine Frost
