" ... delivered with a slice of humour, fit for the Aussie brand.”
Australian independent creative agency, DO. has launched its first advertising campaign for Aussie, dubbed "The Refinanceers".
This evolution of the Refinanceers is a multi-channel campaign that aims to educate Australians about the benefits of refinancing with Aussie. It will be activated through out-of-home, digital, broadcast, and public relations.
The campaign is designed to encourage homeowners to consider refinancing their home loans with Aussie's team of brokers, to make their home loans work harder for them. With interest rates at historic highs, refinancing could potentially save Australians thousands of dollars over the life of their home loan.
Fiona Stevens, chief marketing officer at Aussie, said: "Aussie is thrilled to be working with DO. to bring this campaign to life. Our goal is for more Australians to seek our expert help so that they can better navigate their interest rates challenges, and ultimately save money on their home loans.
"We believe that The Refinanceers campaign will resonate with homeowners across the country and encourage them to talk to an Aussie broker about their home loan options."
DO executive creative director, Tom Ormes, said: "We're excited to launch The Refinanceers campaign and help more Australians save money on their home loans with Aussie.
"The campaign was designed to not only educate homeowners about the benefits of refinancing, but also excite them about the opportunities in doing so. All delivered with a slice of humour, fit for the Aussie brand.”
This campaign follows on from the Agency’s expansion to Japan and their recent brand partnerships, including Fantastic Furniture, Best & Less, Lindt, Toyota Forklifts and NSW Government.
Credits:
Client: Aussie
Agency: DO. Agency
Production House - CRATER
Executive Producer - Steven Farrer
Director - Mikey Hamer
DOP - Jack Shepherd
1st AC - Thomas Austin
Gaffer - Steve Schofield
Best Boy - Alan Fraser
Sound Op - Jo Dutaillis
Production Designer - Lydia-Jane Saunders
Stylist/Art Dept - Gosia Zablocka
Stylist/Assist - Annalivia O’Donnell
Photographer - Eric Yip
Photographer Assist - Brett Bilgnaut
Hair & Make Up - Renee Sayed, Georgia Hull
Production Manager - Brooke Morehead
Casting Agent - Anthony Kid
Talent - Mark Nichols, Matt Oxley, Luisa Prosser, Andrea M, Nadine Vigouroux, Jordan Oud, Harper Bancroft, Bernadine Oud,
VFX - Christian J Heinrich
Colorist - Matt Fezz
Music Composer - Jonny Higgins
