DJ Max transforms humdrum, online shopping moments.
E-commerce ecosystem Cashrewards has launched a multi-million dollar campaign, via WE Communications, for its new program with ANZ, Cashrewards Max.
The creative campaign, Welcome to the Party, is based on the idea of celebrating everyday transactions, which have additional benefits through Cashrewards Max.
The TVC features DJ Max, complete with soundboard, transforming online shopping moments into party scenes. Technotronic’s 1980s track ‘Pump up the Jam’ plays in the background.
WE Communications creative director Mike Nikotin says the creative is bold and fun.
“Since Cashrewards Max is a premium offer, we wanted to ensure this was conveyed in the creative - while nodding to the quirky humour that is synonymous with Cashrewards,” Nikotin says.
Cashrewards’ largest above the line campaign, Welcome to the Party runs across TV, radio, OOH, and performance media channels. Influencers were invited to create their own "at home party scene", and Millie Skyes was recruited for a PSA (Party Service Announcement).
Cashrewards CEO Bernard Wilson says Cashrewards Max is a powerful marketing engine for the company’s brand partners.
“The Cashrewards Max proposition and campaign raises the bar and demonstrates the ever-growing scale of Cashrewards as a leader in eCommerce and loyalty,” Wilson says.
The campaign features “pumped-up” offerings from brands including Apple, THE ICONIC, Rebel Sport, Adore Beauty, Uber Eats and ASOS.
