The campaign showcases the diverse and premium content available for adults.
Disney+ has launched ‘I’d like to stream that’ to promote the hundreds of films and series available on the streaming platform.
The campaign showcases the diverse and premium content available for adults, such as ‘The Bear’, ‘Only Murders In The Building’, ‘Taylor Swift | The Eras Tour (Taylor’s Version)’ and FX’s ‘Shōgun’.
‘I’d like to stream that’ throws back to the 90s AFL ad and stars some of Australia’s most recognisable names in sports.
Former UFC middleweight champion Rob Whittaker, AFL premiership player Jack Ginnivan, Matildas legend Lydia Williams and gold medallist Steven Bradbury each highlight content on Disney+ that they’d like to stream.
Disney+ is the dedicated streaming home of The Walt Disney Company’s 100 years of best-in-class content, including the latest and greatest from its iconic brands and franchises – Disney, Pixar, Marvel, Star Wars and National Geographic – as well as an expansive General Entertainment offering which includes content from FX, Searchlight, Hulu and more.
The Walt Disney Company Australia and New Zealand senior vice president and managing director Kylie Watson-Wheeler said she is excited to showcase Australian sporting athletes sharing their love for Disney+.
“This campaign challenges perceptions of what to expect on Disney+ while also highlighting its relevance to local Australian audiences.”
The Disney+ campaign was developed in-house by The Walt Disney Company Australia marketing, creative and production teams.
