Making roads a little safer this holiday season.
Rideshare company DiDi has launched DiDi Tow, a service aimed at making roads a little safer this holiday season.
People will be able to book the service from within the app on some of the coming summer's busiest nights.
DiDi Tow allows Australians to stay and have “one more” while ensuring both they and their vehicle get home safely, so they can wake up the next morning with their car in the driveway.
DiDi head of brand marketing ANZ Tim Farmer said to help get less people behind the wheel this summer, they're introducing an array of initiatives, including a summer surge cap and discount codes to make ridesharing the safe and affordable option.
The in app service and video are part of a wider campaign, encouraging people to get out and enjoy everything the ‘24/’25 summer has to offer – that’s supported by OOH, Social, and Radio.
Sunday Gravy art director Mary Graham said going out with mates and having a good time is the best, but people who drive under the influence are the worst.
“Launching a tow service was the most responsible thing we could do,” she said.
Credits:
DiDi:
Head of Brand Marketing ANZ: Tim Farmer
Senior Marketing Manager: Dona Barbagallo
Marketing Manager: Dylan Vale
Head of External Affairs: Daniel Jordan
Sunday Gravy:
Co Founder, Chief Creative Officer: Ant White
General Manager: Anna Camuglia
Head of Creative Productions: Karolina Bozajkovska
Head of PR: Sean Sowerby
PR Account Manager: Lily-May McBain
Head of Strategy: Brigitte Bayard
Senior Producer: Hanna Rayner
Senior Creative: Sam Whatley
Senior Creative: Max Kennedy
Copywriter: Phoebe Joiner
Art Director: Mary Graham
Group Account Director: Emily Pietrocola
Senior Account Manager: Kat Hallahan
Senior Account Director: Bec Gubbins
The Sweetshop Films:
Director: Trevor Clarence
Producer: Nicole Crozier
Executive Producer: Kate Roydhouse
co Managing Director: Greg Fyson
co Managing Director: Edward Pontifex
DOP: Shelley Farthing-Dawe
Editor: Stu Morley @ The Editors
Colourist: Billy Wychgel
Flame Artist: Stu Cadzow
