Dell shows how big data and cloud technology can be applied to the health care industry.
Dell has released three new TV ads as part of its 'Future Ready' campaign launched last year. The ads use an episodic storytelling approach to show how its technology can help people and businesses in the future.
The first ad, created by Y&R New York, shows a doctor using futuristic technology to access data about a heart transplant he is going to perform and personalise his hotel experience.
The second spot, called ‘First Day Back’, shows the young girl returning to school after her surgery, with technology helping her monitor her vital signs.
A third spot, ‘Anthem’, intertwines all three stories, including last year’s spot ‘Beat Again’, which showed a family finding out there was an organ available for their daughter.
The ads are part of a broader campaign to position businesses to focus on the future of industries including education, healthcare, farming and more.
The campaign will appear on Dell's Future Ready website, on social media channels and in paid digital media.
