Defence Housing Australia's first work by McCann urges potential investors to "Look forward" by highlighting the security of investing in a DHA property.
The integrated campaign aims to showcase that DHA offers a premium property investment solution that is safe and easy for all investors.
McCann Sydney executive creative director Dejan Rasic said: “DHA is a really different and reliable way to invest in property and it’s been exciting to learn all about it and bring this work to life. We’ve partnered with some talented people in film and photography to push the level of craft across the entire campaign.”
The campaign will roll out across digital, social, content marketing, OOH and press.
It's the first work for DHA by McCann folloiwng the agency's account win in 2014.
DHA head of marketing communication Tero Blinnikka said: “We are using TV — a split-screen filming technique — for the first time with this campaign. There is a lot of synergy with this campaign and the work we are doing across our business."
