The activation campaign was created by Ogilvy Sydney and brought to life in partnership with Menulog, opr, MediaCom and Geometry.
Aussies who ordered KFC home delivery on Halloween were in for a “spooky surprise” thanks to a KFC activation campaign created by Ogilvy Sydney and brought to life in partnership with Menulog, opr, MediaCom and Geometry.
By simply selecting the "Trick or Treat" menu item on their Menulog order, KFC customers received a special Halloween-themed KFC delivery, from delivery drivers dressed as Cursed Colonels, to a KFC three-piece band and popcorn chicken treats.
The activation aimed to surprise, thrill and delight unsuspecting customers.
Ogilvy Sydney creative director Ben Smith says in true KFC fashion the activation successfully flipped the Trick or Treat tradition on its head – delivering unexpected, but highly sharable, Halloween-themed surprises to Aussies’ front doors.
“We love working with the KFC team as they are always open to creating unexpected, fun campaigns which stand out from the pack," Smith says.
"Our spooky, bespoke delivery experience certainly got Aussies talking about KFC delivery over the Halloween period. The team totally sunk their teeth into bringing this idea to life and we were thrilled at the results.”
KFC chief marketing officer Kristi Woolrych says Halloween was the perfect occasion to say ‘Bucket? Why Not!’.
“KFC always delivers a good treat, so we used the Halloween activation to put our own twist on Trick or Treat and make our mark on the home delivery market,” Woolrych says.
Supported on KFC and Menulog social and owned channels on the night of Halloween, the teaser campaign launched October 29 to 31.
The activation was held on October 31 and post-content ran from November 1 to 3.
To raise awareness of KFC delivery on a national scale, the content from the activation was seeded out in a 60 second YT edit and three 10 second social edits plus supported by PR activity.
It was underpinned by a 25% off KFC Menulog deal (KFCTREATS) over the Halloween-kend from November 1 to 3.
Credits
Ogilvy – Creative Agency
Geometry – Experience & Activation Agency
opr – PR Agency
Mediacom – Media Agency
