Created by Chocolate Studios, the 15- and 30-second ads are running Australia-wide on free-to-air TV.
Crusader Caravans has used its latest TV advertising campaign to showcase how the Australian manufacturer’s 2025 range stands out from the competition.
Created by Chocolate Studios, the 15- and 30-second ads (running Australia-wide on free-to-air TV) hero Crusader’s XCountry Mad Max model, an off-road model that blends luxury with a range of features. The ads’ visuals contrast the caravan’s design, living spaces and on-road and off-road performance.
Crusader’s ad campaign maintains the momentum of the brand’s recent launch of five new product ranges and its entry into the competitive American RV market. The ad also features the Ford Everest Platinum model, complementing the Crusader Caravans range on display throughout the campaign.
Crusader Caravans founder and CEO Serge Valentino said the new TV advertisements highlight the company's dedication to delivering the ultimate caravanning experience for those who demand the very best.
"We couldn’t be happier with how Chocolate Studios has brought our core values to life on the small screen – the imagery is stunning and really captures Crusader’s commitment to being best-in-class for innovation, construction materials, build quality and value,” he said.
“While the Crusader brand is often the choice of experienced caravanners well versed on the differences among the various brands, we are hopeful the ads will deliver a boost to the awareness of the brand among those new to caravanning. Crusader has never embarked on any National TV ad campaign this big, so this is a real testament to the solid growth of the business.”
Chocolate Studios founder and MD Dave Ellis said it was a privilege to be entrusted with producing Crusader’s very first major national TV campaign and a pleasure to partner with the proudly Australian brand.
“The thing that has struck us from the start of our working relationship with the Crusader team is their genuine passion, pride and care factor for what they do – as well as an unmatched attention for detail – and we wanted this to shine through in the ads,” he said.
“The ads capture the essence of adventure with the best companion: a Crusader Caravan; and the high-end living, dining and sleeping areas that are worthy of a Home Beautiful spread!”
According to Tourism Research Australia, a record 859,000 caravans and camper vans are registered across the country. For the year ending 2023, Aussies took 15.3 million caravan and camper trips.
Credits:
Client: Crusader Caravans
Creative and production: Chocolate Studios
Director: Sean Dove
Producer: Isabelle Tomas
DOP: Oliver Manton
Marketing: Ana Maria Osorio and Allison Caruk
PR agency: Soda Communications
