To excite a new generation of fans and demonstrate the unrivalled greatness of the WBBL.
Cricket Australia and Apparent are launching the revamped Weber Women’s Big Bash League (WBBL) with a new campaign titled 'This and More' heroing world-class players from all eight franchises.
As women’s sport continues to boom, millions of Australians are now raising their hands looking for more ways to engage as fans and celebrate its female sporting heroes.
The campaign is designed to excite a new generation of fans and demonstrate the unrivalled greatness of the WBBL, cementing itself as a leading global sports league.
Jackson Long, creative director, Apparent, said this campaign is a high energy re-introduction to the WBBL that the agency hopes will let new audiences know that this is the must-see sport this summer.
"In a year in which the entire nation got to know the names, personalities and insane talent of the Matildas, there’s a lot of momentum to back the best athletes in Australia," said Long.
Teresa Basile, head of brand and marketing at Cricket Australia, said the WBBL has paved a path for the next generation and the Australian players are the highest paid women in Australian team sports.
"They’re some of the best athletes in the world, and incredible role models. This campaign showcases the depth of what the WBBL offers; a competition that is homegrown and world class," she said.
Margot Harley, head of competition development and strategy at Big Bash Leagues, said the WBBL is one of the world’s leading cricket leagues and the most-watched women’s sporting league in Australia.
"We're excited to welcome even more fans to see the greatness of our competition up close over the summer and we cannot wait for fans to witness the world’s best players in the world’s best stadiums this season," said Harley.
A national media campaign will launch ahead of the regular season which begins Thursday, October 19. The ‘This and More’ campaign includes a hero, 30-second TVC, in addition to digital, OOH, radio, and social, to drive awareness and attendance.
Credits:
Client: Cricket Australia
General Manager, Big Bash Leagues: Alistair Dobson
Head of Competition Development & Strategy W/BBL: Margot Harley
Head of Brand & Marketing: Teresa Basile
Senior Marketing Manager, Big Bash Leagues: Lana Hoffman
Marketing Lead, Big Bash Leagues: Josh Threapleton
Marketing Coordinator, Big Bash Leagues: Jack Lloyd
Agency: Apparent
Executive Creative Director: Michelle Turchini
Creative Director: Jackson Long
Design Director: Jen Mellander
Associate Design Director: Mikaelee Miller
Copywriter: Jessie Staszkiewicz
Senior Designer: Jean Paul Faint
Business Director: Hayden Mead
Account Director: Tasha Meehan
Executive Producer: Roslyn Payne
Production: Collider
Managing Director: Rachael Ford-Davies
Director: Dylan Duclos
Executive Producer: Annie Schutt
Photographer: Caroline McCredie
