Schweppes' Cool Ridge is being relaunched – and is employing puppets to help.
Schweppes Australia has called on Jim Henson’s Creature Workshop for its latest spot, created by BMF Melbourne.
The puppets are brought together at Cool Ridge Headquarters to brain storm a new Cool Ridge slogan: 'Crafted by Nature'.
"There was an opportunity to break category moulds for marketing water in Australia, and that's exactly what we've done with the launch of the new Cool Ridge campaign. BMF and Dogboy have provided a fresh perspective on advertising what is traditionally viewed as a fairly mundane category” said Bo Jakubenko, brand manager for Cool Ridge at Schweppes Australia.
The campaign is running across TV, outdoor, POS and social media.
Credits:
Agency: BMF Melbourne
Client: Schweppes Australia
Creative Director: Carlos Furnari
Art Director: Robat Jones
Copywriter: Kerem Sekerci
Planning: Simon McCrudden
Director: DogBoy
Production: The Pound
Music: Production Alley
