The campaign, created by Monster Children Creative, documents Gilmore’s epic surf trip to Fiji’s idyllic Coral Coast.
Corona has launched the latest iteration of its global campaign, featuring Australian sporting icon and seven-time world surfing champion Stephanie Gilmore.
The campaign, created by Sydney-based Monster Children Creative, documents Gilmore’s epic surf trip to Fiji’s idyllic Coral Coast as a means of highlighting the importance of reconnecting with nature along with friends.
“Corona as brand from the beach has always had a history with surfing and surfers,” Corona global brand director Evan Ellman says.
“You don’t have to be a surfer to take inspiration from the lifestyle and the people, especially individuals like Stephanie who are as talented in and as they are out of the water. We believe that her involvement in the campaign will inspire people to do more than just surf, but also reconnect with friends, with nature and with their best selves.”
Corona hopes to inspire consumers to spend more time outside and has a long history of partnering with surfers and the surf community who already champion this lifestyle.
This campaign is no exception, and also features Bridey McNeven from Australia, Mikey February from South Africa, Kaito Ohashi from Japan and Hawaiian photographer Alana Spencer.
“Corona is a brand that I really enjoy working with because it shares a lot of my own values around having a positive impact and making a genuine difference,” Gilmore says.
“Both this campaign and our work earlier this year to raise awareness of plastic pollution in Bali are examples of that, and I’m excited to continue collaborating with Corona in 2020.”
Stephanie Gilmore also lends her voice to the campaign, which was directed by surf filmmaker Kai Neville and photographed by Chris Searl.
The campaign will run globally across OOH, television, Youtube, Facebook and Instagram from November 2019 through 2020.
Credits
Agency - Monster Children Creative
Creative Director: Matthew Pike
Account Director: Kieran Burke
Digital Director: Jam Hassan
Art Director: Matthew Pike
Designer: Jye Kwong
Corona - Anheuser-Busch InBev
VP, Global Brands: Richard Oppy
Global VP, Corona: Felipe Ambra
Global Marketing Director, Corona: Evan Ellman
Production Company - Monster Children Films
Director: Kai Neville
DOP: Campbell Brown
Executive Producer: Jam Hassan
Photographer: Christopher Searl
Photographer Assistant / Line Producer: Oli Black
1st AC: Jani Haekli
2nd AC / Data: Charlie Slesser
Water Cinematographer: Andrew Gough
Water Photographer: Alana Spencer
Drone Operator: Hayden Griffiths
Production Assistant: Georgia Creer
Editors: Kai Neville, Stewart Arnott, Braden Trotter
Colourist: Fergus Rotherham
Sound Post-Production: Sonar Music
Music: Colleen - Geometria Del Universo (Bank Robber Music)
Stills Retoucher: Adam Hayes
Talent: Stephanie Gilmore, Mikey February, Bridey McNeven, Kaito Ohashi, Alana Spencer
Fiji Water team: Cormac, Manasa, Lesi, Api, Tui
Special thanks to: The amazing teams at Matanivusi Resort and Waterways Travel, Whitney Gilmore, Rush Path, Werner Winkelmann, Lemac, Panavision, Kodak, Dave Kelly, Roar Digital, Williams & Gosling Ltd
