As the first beer sponsor at the Worldwide Olympic Partner level.
Corona Cero has introduced its 'For Every Golden Moment' platform, celebrating the golden moments of the Olympic & Paralympic Games and reminding the world to embrace and enjoy their own golden moments occurring in life.
This marks the launch of the no-alcohol brand’s inaugural Olympic Games activation since AB InBev was announced as the first beer sponsor at the Worldwide Olympic Partner level.
“Offering this award-winning no-alcohol beer brings more choice to fans around the world,” AB InBev Global CMO Marcel Marcondes said.
“Corona Cero is a perfect fit for this global occasion, and further reinforces our brand’s commitment to moderation, relaxation, and celebration.”
The Corona brand invites the world to get outside and reconnect with nature – a theme that brings a fresh perspective of relaxation and celebration to the Olympic Games.
Corona Cero is launching the platform in more than 40 markets globally and bringing it to life across all media touchpoints, from films, social media, OOH, experiences and trade, including Olympics-themed bottles in select markets worldwide.
The campaign captures the emotion of celebratory moments from Olympians, drawing parallels from real Olympic golden moments from Rio 2016 and Tokyo 2020 and creating analogies of golden moments that can be experienced by all.
International Olympic Committee Television and Marketing Services MD Anne-Sophie Voumard said as the first global beer sponsor of the Olympic Games, the For Every Golden Moment campaign offers a fresh perspective on celebration for fans and athletes around the world.
“Together, we strive to promote sports and moderation, contributing to a better world," she said.
The brand partnered with a curated global team at creative agency Grey to develop the platform idea, brought to life by director Henry-Alex Rubin.
