Being good at cooking is good, being better than all your friends is better
Let's face it, we don't invite friends over for dinner because we enjoy their company, we invite them over because we're competitive. Rubbing superior cooking skills in the face of friends is satisfying.
Sunbeam knows that cooking is competitive and in its new campaign, via The Works, it shows that owning one of its superior appliances will make you the clear winner.
After Sunbeam's, "Real Men Cook" Kevin Macmillan, founder and creative partner of The Works, said: "This is another example of our ambition to disrupt the category and get noticed. The fact that David Jones has given us a Christmas window is real proof that we are onto something."
The campaign will span outdoor, social and other paid media. The outdoor posters will run nationally across AdShel sites.
Credits
The Works
Kevin Macmillan - Founder & Creative Partner
Leo Bajzert - Creative Lead / Copywriter
Leighton Edridge - Art Director
Matthew Poulier - Creative Project Leader
Rhian Mathias - Creative Project Manager
Magdalena Rybicki - Creative Project Manager
Damien Hughes - Strategy Director
Vanessa Hartley - Social Strategist
Sunbeam
Tim Anderson - Product Marketing Manager
John Turnbull - General Manager Marketing
Isaac O'Leary - Digital Marketing Manager
Sarah Francis - Product Marketing Manager
