To simply communicate the benefit that prioritising hearing health can have on Australians.
Bread Agency has developed a new communications platform and creative tagline for Connect Hearing to communicate the benefit that prioritising hearing health can have on Australians.
The new comms platform and creative tagline - ‘Sounds Good’ - will be rolled out across all brand touchpoints, including a series of 30” and 15” TV commercials, point-of-sale (in 240+ clinics across Australia), social media and digital assets.
Sonova’s marketing director Renee Kraus, responsible for the Connect Hearing brand, said Connect Hearing’s story has been one that is largely untold.
"We’ve long operated behind the scenes, focused on cutting edge technology and client focused outcomes, enriching the lives of countless Australians over the years," said Kraus.
"Our aim is to reach even more Australians, enabling our clients to enjoy the delight of hearing and living a life without limitations. This new communications platform is designed to educate and empower communities about the importance of hearing health so that they can take action.
“Being able to clearly hear what people say. Sounds good right?! That’s exactly what we’ve tried to encapsulate with this new tagline ‘Sounds good’."
Bread Agency’s remit covers strategy, creative and content creation through always-on and campaign work.
Bread Agency co-founder Amaury Treguer said the agency has worked with Connect Hearing since Bread’s inception.
"Having the opportunity to release this new platform to support the brand further is very exciting for both teams,” said Treguer.
Credits:
Client: Connect Hearing (Sonova Group)
Social Agency: Bread Agency
TV Production: We Know Video
Media Partner: HAVE Partners
