Hearing loss results in more than just losing your hearing: you can feel like you've lost your friends and family too.
In a new campaign from Bloke Creative, Connect Hearing aims to lift people out of their denial state by jolting them into action.
Connect Hearing assists people with their hearing difficulties through hearing assessments and counselling, innovative digital hearing instruments and other helpful listening devices.
Bloke creative partner Mike O'Rourke said: “We particularly want to highlight the social isolation that inevitably results from hearing loss and encourage people to act before it’s too late."
The integrated campaign will be run across TV, radio, online and print.