Samsung is showing off its high definition tablet offering in its latest ad 'Comparison' for the Galaxy Tab S. The ad is set to launch in Australia this September.
Yehoon Lee, creative director of Cheil Worldwide, added “What we wanted to show through our creative spot was that the difference in display quality is not only about how many pixels your tablets has, but rather more about how that quality translates into your daily life and experiences. Only then you will understand that difference through immersive and empirical observation. All through a method of honest and sincere comparison, without any tricks or over exaggeration.”
The campaign was created by Cheil Worldwide.
Comparison runs across TV and digital.
Credits
Creative Director: Yehoon Lee, Andrew Reznik, Cheil Worldwide
Account Director: Euisun Jung, Cheil Worldwide
Senior Copy: Writer Sulki Lee, Cheil Worldwide
Senior Art Director: Ayo Lee, Cheil Worldwide
Art Director: Jihoon Suh, Minkyung Oh , Cheil Worldwide
Copy Writer: Hyein Kim, Cheil Worldwide
Senior Account Manager: Seth Koo, Cheil Worldwide
Account Manager: Bo Kim, James Han, Cheil Worldwide
Account Executive: Suey Kim , Cheil Worldwide
Marketing VP: Heesun Kim, Samsung Electronics
Marketing Director: Sejin Kim, Samsung Electronics
Manager: Seohyun Baik, Samsung Electronics
Assistant Manager: Joong gyu Kang, Samsung Electronics
Assistant: Jieun Kwak, Samsung Electronics
