‘Keep Them Doing What They Love’ campaign for active kids.
Melbourne-based independent and full service agency Communicado has developed a creative platform to build awareness of Pentavite vitamins and celebrate what kids love doing.
Pentavite, founded in 1940, prides itself on being dedicated to children’s health for more than 50 years. It has a range of products specifically formulated for children aged 0-12 to to support healthy growth and development.
Simone Smith, Marketing Manager at Pentavite: “The Communicado team has created an energetic and emotive campaign for Pentavite which we believe is relatable to all parents of toddler aged children to those about to be teenagers.”
The campaign will appear through BVOD, YouTube, social media, and in-store.
Sarah McGregor, Executive Creative Director at Communicado says: “We wanted to capture the intense joy and energy of kids at their best. Focused, a bit hectic and usually attacking play at 100 kilometres an hour.”
Directed by Olivia Altavita, of creative content production company Eric Tom & Bruce, the campaign includes a suite of digital films and photography which capture the essence of what it means to be an active, strong and energised child.
Credits:
Client: Pentavite
Marketing Manager: Simone Smith
Brand Manager: Kira Torpy
Assistant Brand Manager: Lori Braun
Integrated Agency: Communicado
Executive Creative Director: Sarah McGregor
Copywriter: Nicole Mandile
Director: Kerrie Ryan
Business Director: Fiona Mullen
Production: Eric Tom & Bruce
Director: Olivia Altavilla
Creative Producer: Samantha Haines
Media Agency: Spinach
Bronwynn Sullivan: Connections and Investment Director
