With "magical" Christmas elves.
Coles has teamed up with Smith St to launch 'Make this Christmas more delicious'.
The campaign shows Coles’ team members as a group of magical elves working together with its network of Australian farmers, growers and suppliers to make this Christmas more delicious.
The integrated campaign has hundreds of touchpoints across in-store, owned, paid and earned media. Messaging throughout the campaign focuses on the quality and value of Christmas centrepieces like award-winning hams, responsibly sourced seafood, fresh mangoes and easy desserts.
Coles head of brand, media and content Bianca Mundy said Christmas is a time for coming together with family and friends but it can also be a busy and stressful period for customers.
"This Christmas, Coles is helping Aussies deliver a delicious Christmas with an exciting range of easy and affordable products for every table,” she said.
Smith St chief creative officer Psembi Kinstan said Christmas is all about sharing delicious food together with the people you love.
"It’s great to be able to spread a little magic on the occasion,” he said.
Credits:
Agency: Smith St
Client: Coles
Chief Customer Officer: Amanda McVay
General Manager – Brand, Digital and Media: Kate Bailey
Head of Brand, Content & Media: Bianca Mundy
Head of Performance & eCommerce Marketing: Lauren Shepherd
Senior Marketing Manager: Jessica Mitchell
Senior Marketing Manager: Patrick Breen
Marketing Manager: Brinley Ryder
Media Manager: Stephanie Krstevski
Marketing Manager eCommerce: Rhys Portbury
Social Media Manager: Elle Gardiner
Content & Audience Manager: Caitlyn Shiel
Content Coordinator: Sarah Wearne
Senior Insights Manager: Alannah McColl
Customer Insights Manager: Phoebe Chapman
Production Company: The Producers
Director: Matt Kamen
DOP: Crighton Bone
Producers: Noelle Jones, Georgia Rankin
Post Production: Arc Edit
Offline Edit: Graham Pereira
Online Edit: Eugene Richards
Sound: Bang Bang Studios - Sam Hopgood
Music Master: LevelTwo
Photography: Jesper Nielsen
Content Agency: Medium Rare
Claire Bradley: General Manager of Coles Group
Sarah Bush: Head of Content Strategy & Insights
Aimee Chappell: Social Lead
Jacqui Kwong: Editor
Sarah Geelan: Deputy Editor
