In what could be the first weather triggered campaign, Ooh!Media is hosting a temperature-controlled campaign for cold and flu medicine Dimetapp.
The campaign will be triggered across more than 600 shopping centre and cafe sites when the local temperature falls below the local winter average.
Ooh!Media CEO Brendon Cook said that the method of controlling the run of the campaign is a first for the company.
"This is the first time in Australia we’ve run a national campaign during winter that controls content based on how cold it is in a range of geographically targeted areas," he said.
“The temperature controlled scheduling will see Dimetapp’s digital advertising run on a network of almost 600 retail and cafe screens across the country during the coldest days of winter.
“The flexibility of our world-leading digital signage enables us to schedule advertising based on the temperature - or "temperature-parting" - making it possible for advertisers to change their message based on the temperature at each location.”
Credits:
Client: Pfizer: Dimetapp
Media agency: Match Media
Buying agency: Ikon
Media: oOh!Retail & oOh!Café digital retail panels
Animation: Inventory Design
