Coca-Cola South Pacific has launched its latest brand push, through the 'Coke Come Alive' campaign, which is dedicated to showcasing the uniqueness of each Coca-Cola product.
As part of the campaign there are four different spots which highlight each individual product, Coke Life, Diet Coke and Coke Zero, with on spot highlighting all of the brands together.
the ads aim to speak to the younger demographic as the weather gets warmer.
The 'Coke Come Alive' campaign will launch with a series of TVCs across TV, digital and mobile video and cinema. Additional outdoor advertising will be rolled out to amplify campaign and product messaging, and build awareness.
Dianne Everett, group marketing manager Coca-Cola Trademark for Coca-Cola South Pacific, said: "We want Australians to re-appraise the uniqueness of Coca-Cola's uplifting refreshment and what each product has to offer. Our campaign will bring the brand to life in the coming months designed to engage and connect with Australian consumers."
Agency credits:
Media Strategy and Buying: UM
Creative: Ogilvy
POS: Passport
Trade PR: Red Agency
