Coca-Cola’s campaign for Rio 2016 draws a parallel between the feeling of winning a gold medal and everyday moments of joy.
The campaign, by Ogilvy & Mather Brazil, continues the "Taste the feeling" positioning introduced earlier this year.
It includes TV and print ads in the US that between them feature 79 Olympic athletes. The TV spots are soundtracked by 'Taste the feeling', the song created for the campaign by Avicii ft. Conrad Sewell.
