Coca-Cola No Sugar is going to be hard to miss as the brand embarks on a huge promotional tour across Australia.
Coca-Cola is launching its No Sugar product to Australia with an influencer campaign, a 30-second TV commercial, Snapchat ads and outdoor activations.
The TV spot offers viewers a free sample of the new product, which replaces Coke Zero. To receive a free Coca-Cola No Sugar, viewers can use the Shazam mobile app to download a voucher digitally when the TV appears.
More than two million free samples of the new product will be distributed in the coming months. Fans will be able to see more content and have more opportunities to try the product during this time through further influencer activity, Snapchat ads and digital content via Coca-Cola’s social channels
The national campaign also includes stadia sampling at major sporting events including the State of Origin and a takeover at the MCG during Richmond vs Carlton AFL match yesterday.
Coca-Cola has also created a voice-activated panel that enables consumers to verbally “Say YES” and redeem a free sample vended directly from the refrigerated panel.
The outdoor activation will be deployed in Sydney’s Pitt Street Mall on from 27 June 27 to 4 July.
Coca-Cola kicked off the activation over the weekend with an influencer-led activation that featured international recording superstar Kelly Rowland.
Rowland was joined at the activation by Madison and Lana from Australian comedy team SketchShe, gamingand tech YouTuber ChampChong and pop star Tom Jay Williams.
More than 3,000 samples of the very first cans of Coca-Cola No Sugar in Australia were handed out as the influencers travelled around Parramatta in a Coke-branded truck while interacting with consumers through Facebook Live.
Marina Rocha, group marketing manager, Coca-Cola South Pacific, says: “Launching Coca-Cola No Sugar in Australia this month generated a huge amount of attention and conversation. The second phase of our campaign builds on this momentum.
“We have looked to fold technology into our campaign wherever relevant for consumers to help us create an engaging way to get the product in their hands. We have created a wealth of stunning content and partnered with a range of talent which consumers will continue to see in coming weeks.
“It will be very hard to miss Coca-Cola No Sugar. So for those consumer who haven’t tried it already, now is the time.”
