Coca-Cola has partnered with the Salvation Army to launch its Christmas campaign reminding Aussies how good it feels to give.
Coca-Cola Australia has launched its ‘It Feels Good to Give’ Christmas campaign, in partnership with the Salvation Army, for the second year. Following a successful debut in 2017, the campaign will again star the Christmas truck which will tour the country on a 10,000km national tour of cities and towns.
The campaign aims to remind people how good it feels to give at Christmas, creating experiences where communities and families can come together to celebrate the festive season.
Kicking off with a launch event in Sydney, Coca-Cola will transform Tumbalong Park in Darling Harbour into a Christmas pop-up, featuring the world-famous red truck. ARIA Award-winning Australian singer Samantha Jade will perform Christmas carols at the launch and support the tour on her on social channels.
Coca-Cola South Pacific Marketing Director Lucie Austin said: “We’re thrilled to launch our festive campaign with The Salvation Army for the second year running. It’s a campaign that spreads joy through community engagement and reminds us just how good it feels to give back.”
Exclusive to Australia, the truck tour will feature a nationwide Secret Santa, one of the biggest gift exchanges the country has seen. Every visitor who comes to a truck tour stop, will be able to take part in the fun and enjoy Christmas carols and festive meals.
Coca-Cola will this year make a $500,000 contribution to The Salvation Army to help provide meals and services to people who need it most this Christmas.
In addition to the truck tour, digital OOH panels will be live in Westfield over the holiday season and a bespoke design on the Coca-Cola Kings Cross billboard. The integrated marketing campaign will feature a TVC, online video, PR, social media, shopper, out-of-home and experiential.
Agency credits:
- Red Agency
- Ogilvy
- UM
- Maverick
- One Green Bean - Social Centre
