Charity: Water and BuzzFeed cook up Tasty videos with a disturbing twist.
Did you know 663 million people around the world don't have access to clean water and dirty water kills more people each year than all types of violence?
Charity: water, an NGO dedicated to helping people access clean water, has teamed up with BuzzFeed and DigitasLBi to launch a campaign to help people understand the gravity of the situation.
The campaign features a series of recipe videos modelled on BuzzFeed's tasty video format and the #cleaneating Instagram trend.
Each recipe uses standard cooking ingredients and follows the usual step-by-step process, but with a twist – clean water is substituted with the types of contaminated water tragically used by 9% of the world's population.
You can learn how to make typhi superfood smoothies, hirundea-infused lemonade and anabaeana skillet cornbread. To ram home the dangers, some of the steps include: avoid skin contact when pouring the batter, add two drops of bleach to kill typhoid bacteria and serve with a stomach pump.
Credits
Agency: DigitasLBi
CCO: Ronald Ng
EVP, Executive Creative: Atit Shah
SVP, Creative: Doris Chung
VP/Group Director, Creative: Jennifer Awasano
Associate Director, Creative: Madeline Malachowski
Associate Director, Creative: Zoe Bell
Associate Art Director: Gabriella Ibrahim
EVP, Group Account Director: Jonathan Dupuis
Account Manger: Syril Smith
VP/GD, Executive Producer: Peter McCann
Associate Producer: Gretchen Hargrove
Director: Nick Fuglestad
Editor: Sricharan Rao
Production Company: MacGuffin Films
