Wellness Water is coming to Australia. Because normal water is overrated.
The Sphere Agency is launching Karma Wellness Water into the Australian market as part of a new global platform created for the US-based vitamin water.
The drink is the creation of C.J. Rapp, who was also behind Jolt Cola, often cited as the original energy drink.
The platform aims to highlight Karma’s health benefits as well the unique cap that keeps the vitamins and nutrients separate from the water.
Sphere Founder Michael Abdel says: “We realised that the biggest task initially would be to educate people on the need to push down on the cap to release the vitamins, while also creating a solid positioning that lets us convey Karma’s story and can be built upon in future campaigns."
